Join the NOWCA Wild Sub10 Club: Dive into Adventure!

We are thrilled to introduce our exciting range of Wild Sub10 merch! Designed by diptribe®, this collection marks the launch of the NOWCA Wild Sub10 Club. Our T-shirts, hoodies, and sweatshirts celebrate determination and every achievement in the wild swimming community.

Sustainable and Supportive

Every product is crafted from sustainable materials. We print in a renewable energy-powered factory. When you wear our gear, you wear your values!

What’s even better? Fifty percent of the profit from each item purchased goes to support the Blue Human Project (BHP). This non-profit Community Interest Company (CIC) is a certified social enterprise. BHP believes in the transformative power of wild water experiences for wellbeing. They offer activities like outdoor swimming, kayaking, paddleboarding, SUPYoga, sound bathing, walking, and more.

The Benefits of Blue Spaces

Blue spaces—rivers, lakes, and seas—are linked to improved mental health. Studies suggest that being near water can reduce symptoms of depression and psychological distress. The sights and sounds of water foster a connection with nature, enhancing overall wellbeing. This connection can help us live healthier, more independent lives.

Addressing Accessibility Issues

BHP aims to tackle a significant issue: access to safe open water swimming for financially disadvantaged individuals. The costs associated with entry to venues and essential gear, like tow floats, often prevent the most disadvantaged from experiencing and falling in love with open water swimming.

In a recent wellbeing survey by BHP, an impressive 94% of respondents expressed a desire for free access to open water experiences. In response, BHP will provide outdoor swimming sessions and cold-water inductions at no charge for those facing financial hardship or wellbeing challenges.

Targeted Support for Specific Groups

BHP will also offer specific sessions for women in peri-menopause or menopause, veterans experiencing PTSD, and adults with mental health issues.

Support has already been extended to the men’s health group, Blue Bloods Wild Swim Club. Thanks to BHP’s donors and sponsors, they now have access to tow floats, a water thermometer, and changing robes.

One member of the Blue Bloods shares, “I can honestly say that the last time I ever felt this way about the camaraderie within a group was when serving in HM Forces, where you would expect it. The banter and laughs just lift my spirits every time I meet not just the group, but just one or two of the guys having a quiet swim. I can be worried about my cancer (or anything for that matter) and those worries are halved by just meeting up with the guys. I love it.”

Why Join the NOWCA Wild Sub10 Club?

Joining the NOWCA Wild Sub10 Club means more than just wearing cool merch. It’s about being part of a community that values connection, wellbeing, and adventure. You’re not just a member; you’re a vital part of a movement that champions safe and accessible open water swimming for everyone.

Imagine the thrill of diving into a serene lake or gliding across the waves with friends. Picture the joy of sharing stories and laughter after a refreshing swim. This is what the NOWCA Wild Sub10 Club offers!

Get Involved Today!

Are you ready to make a difference? Join us in supporting the Blue Human Project. Every purchase helps provide access to open water experiences for those in need. Together, we can foster a thriving community around wild swimming.

Discover the range and wear your commitment to wellbeing and adventure proudly!

Let’s dive into this journey together! Your adventure awaits!