NOWCA x Clarity: Empowering Everyday Water Users to Reclaim Confidence in Open Water

At NOWCA, our mission is simple: more people, more water, more safely. We’re committed to ensuring that open water access is not only widespread but also safe for everyone - from casual dippers to dedicated swimmers and paddlers.

One of the most consistent concerns raised by the open water swimming community is water quality. That’s why we’re proud to support innovative design concepts like Clarity, which directly address this challenge.

Clarity aligns with our mission by putting water quality awareness into the hands of the people who need it most. We believe that empowering individuals with tools and information creates safer, more confident communities around open water.

We invited university student and product designer, Iona Tait, to share her Clarity journey.

A Personal Mission Turned Design Solution

As a final-year Product Design student at the University of Sussex, I’ve always been passionate about designing for impact. For me, that means creating solutions that place people at the centre—designs that not only solve problems but help communities take action.

As a paddleboarder and lover of all things water, I’ve spent countless hours in rivers and lakes. But after attending the March for Clean Water in November, I was struck by how many others shared the same concern: Is the water safe? From that question, Clarity was born.

Read the full story on the NOWCA Wild app – INTEREST section.